2. Don\u2019t Gamble Your Revenue Away\u00a0<\/strong><\/p>\n 3. Tech Trends\u00a0for Business Leaders (Not Tech People)\u00a0<\/strong><\/p>\n LinkedIn is the world\u2019s largest professional network. The latest data shows that 57.2 million companies use LinkedIn for connecting their teams to other professionals. But they also\u00a0use LinkedIn\u00a0for improving the company\u2019s online presence and visibility.\u00a0<\/p>\n One way to do that is to provide thought leadership via LinkedIn Newsletter. As soon as we discovered the feature, we couldn\u2019t wait to use it to stay in front of an engaged audience.\u00a0<\/p>\n We had just one problem. The feature\u00a0wasn\u2019t available<\/em>\u00a0to DatCom. \u00a0<\/p>\n Seeking answers, we discovered the key to unlocking this feature is consistently posting\u00a0LinkedIn articles. After posting 2 articles a week for some time, LinkedIn gave us the ability to turn our articles into the DatCom Business Briefing! The difference between ordinary articles and LinkedIn Newsletters is\u00a0company followers can become subscribers. And LinkedIn notifies subscribers every time we release a new edition.\u00a0<\/p>\n It worked for us; it could work for you.\u00a0<\/p>\n If you want your audience\u00a0to see your professional thoughts, turn on creator mode and write consistent, high-quality articles.\u00a0<\/p>\n Here are a few editions of the DatCom Business Briefing you might have missed:\u00a0<\/p>\n Next-Level Business Automation<\/a>\u00a0<\/p>\n Why Staff Enhancement is Essential<\/a>\u00a0<\/p>\n A Sparkling Vision for Change Management<\/a>\u00a0<\/p>\n Businesses play a dangerous game when they gamble their revenue on old equipment. And in 2022 we enhanced our ability to proactively prevent clients from experiencing major losses due to unexpected downtime.\u00a0<\/p>\n We did this by developing automated reporting sequences for critical business infrastructure.\u00a0<\/p>\n It\u2019s simple math. If your company generates thousands of dollars per day, you must protect business uptime. If a $1000 piece of equipment fails without a handy replacement, you could lose 10x that amount waiting around for a fix. Meanwhile, you\u2019re still paying hourly wages and other business costs.\u00a0<\/p>\n And yet we see countless businesses flirt with lost revenue when they fail to keep their technology up to date.<\/p>\n It\u2019s a ghastly gamble, so our team prioritizes full-service remote monitoring with true professionals paying close attention to client needs. We know that customer experience is critical, and we don\u2019t want our clients going round and round with low-level technicians. Fast response times and resolutions make for warm business relationships. \u00a0<\/p>\n DatCom sustains itself on\u00a0loyalty<\/em><\/strong>, not churning through customers for gain.\u00a0<\/p><\/blockquote>\n From employee workstations to network servers, we often fix failures\u00a0before our clients notice them.\u00a0<\/p>\n Through our Remote Maintenance and Monitoring (RMM) tools, we see every machine, every piece of hardware, and every performance indicator.\u00a0<\/p>\n When a computer goes offline, we know. When they\u00a0become overloaded, we know. When a virus attempts to infect a network or software fails, we know.\u00a0<\/p>\n With many\u00a0tech support companies,\u00a0you<\/strong>\u00a0must tell\u00a0them<\/strong>\u00a0when your computers aren\u2019t working. And if you\u2019re trusting a large-scale IT provider to have your back, you\u2019ll have to wait in line.<\/p>\n Our 2022 enhancements grant peace of mind to us and our clients.\u00a0<\/p>\n But that\u2019s not all. Our automated reporting system allows us to deliver insightful data to clients in a monthly executive summary. Our reports enable\u00a0them to budget accurately for their technology. As a result of our knowledge, tools, and responsiveness, our clients aren\u2019t gambling thousands of dollars on a $1k piece of equipment.\u00a0<\/p>\n Gambling Revenue on Human Error\u00a0<\/em><\/p>\n Another risk that businesses take is losing revenue because of human error. An extra zero here or a misread line there, and you\u2019ve wasted several hours. We use accounting as an example because it\u2019s an easy issue to fix. What we call, \u201clow-hanging fruit.\u201d\u00a0<\/p>\n Wouldn\u2019t it be great to do all your accounting in mere hours with minimal, if any, time-consuming rework? We achieved that again this year with data automation. Rather than experiencing days of crunch time and hair-pulling frustration, we enjoy\u00a0accurate and fast bookkeeping. \u00a0<\/p>\n Now, you might be thinking: \u201cwell, I know how valuable time is. So, we outsource our accounting and payroll and similar tasks to people who do it better and faster.\u201d \u00a0<\/p>\n True, but do you want to be dependent on outside work every year? Or would you rather find a\u00a0loophole<\/strong>\u00a0that no one else has?\u00a0<\/p><\/blockquote>\n Automation works wonders and it\u2019s a fist-pumping\u00a0eureka moment when you see it in motion.\u00a0<\/p>\n And for those who appreciate solid numbers, we estimate a savings of 81% or 16 hours reduced to just 3 hours of focused work.\u00a0<\/p>\n Accounting tasks are what we call a \u201clow-hanging fruit\u201d for data automation because it saves us so much time. It\u2019s the perfect place for small businesses to start their own automation journey.\u00a0<\/p>\n Artificial Intelligence and Business\u00a0<\/em><\/p>\n 2022 was an interesting year for artificial intelligence (AI). If you\u2019re active on social media, you may have seen images that were cooked up by an AI. Using powerful virtual computers, people are creating impressive images with textual prompts.\u00a0<\/p>\n We saw the release of ChatGPT in late December. Users can create a blog post, press release, or online article from a simple list of bullet points.\u00a0\u00a0<\/p>\n How effective, ethical, and impactful will these AI tools be?\u00a0<\/p>\n Marketers want to know if these tools will be useful in creating content. A possible economic recession will lead to an increase in marketing as businesses look for new customers. Small business leaders who have never tried marketing before will want to try using ChatGPT to produce marketing collateral, emails, and social posts.\u00a0<\/p>\n We highly encourage business leaders to\u00a0test the waters<\/em>\u00a0before diving in all the way.<\/p>\n While using AI to write material\u00a0is less expensive than contracting a copywriter or content writer, you still must be careful because AI lacks nuanced knowledge and creative writing ability. \u00a0<\/p>\n Canva<\/strong><\/a>\u00a0is a popular and inexpensive online graphic design tool with a new document writer onboard. You can use ChatGPT within it to generate written\u00a0content.<\/p>\n <\/p>\n Our marketing team has used Canva and we tested Magic Write. The writing is quite readable, but sometimes contains slight errors or silly constructions. It\u2019s no replacement for the human touch and an editor\u2019s eye.\u00a0<\/p>\n But if you’re a bullet-point person tasked with writing something more substantial, AI writing could be really useful.<\/p>\n Hybrid Work Trends: What they Mean for your Business\u00a0<\/em><\/strong><\/p>\n After 3 years of Covid, fully remote jobs are decreasing, but hybrid work is here to stay.\u00a0<\/p>\n Onsite workers wish they had it and remote workers want to keep the flexibility. To remain competitive, leaders should remember that location flexibility is a powerful draw for top talent.\u00a0<\/p>\n And yet we can\u2019t forget the\u00a0power of onsite collaboration in spaces designed for teamwork.\u00a0<\/p>\n For the last 2 decades, HR leaders have been seeking a cure for the\u00a0depressing cubicle farms of the late 20th century. It was grim, with movies and sitcoms accurately parodying the lifelessness of it all. Low-level workers grinding out their repetitive, boring tasks. With the experience capped off by a soul-crushing commute to and from the cube farm.\u00a0<\/p>\n
\nIncreasing Your Visibility with LinkedIn Newsletters\u00a0<\/h3>\n
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